Campaign Operations Manager (Individual Contributor)
Core
Develop and deliver digital marketing campaigns (integrated, ABM, lifecycle, partner) to support go-to-market objectives and manage the marketing technology stack.
Role type
Campaign Operations Manager (Individual Contributor)
Builds
Digital marketing campaigns, email builds, audience segmentation, and marketing automation workflows.
Domain
B2B Marketing Operations / Marketing Technology
Required skills
End-to-end campaign execution, Marketing automation stack administration, Audience segmentation, Lead lifecycle management, Data cleansing, Workflow automation, KPI tracking, Process documentation
Preferred skills
Pendo, Zuddl, 6Sense, AI automation tools
Technologies
Marketo, Salesforce, Marketing databases
Responsibilities
Define execution strategy and technical requirements for campaigns, Administer marketing automation stack, Track and deliver campaign KPIs, Support lead nurturing and data cleansing processes, Manage multiple concurrent campaigns, Contribute to process documentation and best practices
Seniority
Mid-Senior, hands-on IC