Principal Product Manager, Reporting and Measurement
Core
Define and own the roadmap for intuitive reporting and measurement features that prove the full value of TV campaigns using data pipelines, analytics, and visualization.
Role type
Principal Product Manager (Reporting and Measurement)
Builds
Data-heavy reporting dashboards and analytics features for TV advertising platforms
Domain
AdTech / Connected TV (CTV) / Data Analytics
Deliverable
production ML models
Required skills
Product lifecycle management, data pipeline design, data science driven analytics, data visualization, stakeholder management, competitive analysis, user research, ETL/calculation pipeline specification, audience measurement metrics, TV/advertising brand metrics modeling
Preferred skills
Advertising or marketing technology experience, experience with Nielsen ONE or similar panel-based measurement, GenAI/ML application in analytics
Technologies
ETL pipelines, data modeling, batch vs real-time computation, Nielsen ONE, panel-based measurement
Responsibilities
Manage product lifecycle from ideation to post-launch analytics, collaborate with engineering and data science teams, define product roadmap, provide thought leadership on data initiatives, synthesize product features for proving TV campaign impact, monitor industry trends and competition
Seniority
Principal, hands-on IC with strategic ownership
