Ommnichannel Engagement Manager
Core
Define and execute omnichannel engagement strategies to create personalized experiences for healthcare professionals.
Role type
Senior IC omnichannel engagement manager
Builds
Content and campaigns for healthcare professionals
Domain
Biopharma / Healthcare marketing
Deliverable
product features
Required skills
Omnichannel marketing strategy, Content management, Data analytics, Cross-functional collaboration, Compliance management, Bilingual communication (English/Spanish)
Preferred skills
CRM/Automation tools (Salesforce, Veeva), Digital marketing analytics, Agency management, MBA
Technologies
Salesforce, Veeva
Responsibilities
Design omnichannel engagement strategies, Collaborate on content and campaign planning, Supervise execution across internal and external channels, Use data insights to measure effectiveness, Manage content calendars and compliance, Work with global teams and agencies
Seniority
Senior, hands-on IC