Especialista de Estrategia de Marketing para Marketplace
Core
Define integral marketing growth strategy, monitor performance indicators, manage budget, and transform business opportunities into strategic initiatives for user acquisition, retention, and reactivation.
Role type
Senior marketing strategy specialist
Builds
User acquisition, retention, and reactivation strategies for the Marketplace ecosystem
Domain
E-commerce / Marketplace / Latin America
Required skills
Strategic planning, data analysis, budget management, business experimentation, cross-functional coordination
Preferred skills
AI integration, commercial indicator management
Technologies
Data analysis tools, AI integration tools
Responsibilities
Define medium and long-term marketing growth vision, monitor KPIs and translate deviations into strategic actions, manage area budget and evaluate ROI, evaluate hypotheses through constant experimentation, coordinate cross-functional marketing initiatives
Seniority
Senior, hands-on IC
