Senior Director, Marketing
Core
Lead marketing strategy and operations to drive growth for a behavioral health platform, focusing on payer partnerships and clinical value propositions.
Role type
Senior Director, B2B2C Healthcare Marketing
Builds
Marketing strategy, payer enablement materials, brand positioning, and commercial operations systems
Domain
Healthcare / Behavioral Health / Payer Relations
Deliverable
product features
Required skills
Healthcare marketing leadership, B2B2C strategy, payer relationship management, clinical data analysis, brand positioning, commercial enablement, market insights, budget management, organizational leadership
Preferred skills
Behavioral health experience, value-based care models knowledge
Technologies
CRM, commercial technology platforms, analytics tools
Responsibilities
Develop and execute enterprise marketing strategy; Lead multidisciplinary marketing organization including contractors; Partner with Growth to design payer adoption strategies; Own company positioning and messaging architecture; Lead product launches and go-to-market strategies; Oversee commercial technology and attribution systems
Seniority
Senior Director, strategic leadership & operating execution
