Performance Marketing
Core
Develop and oversee performance marketing strategy to drive sales for a herbal beauty care brand across digital channels.
Role type
Performance Marketing Manager
Builds
Ad campaigns on Facebook, Google & Marketplaces
Domain
Personal Care / Beauty / Herbal Products
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Facebook Ads, Google Ads, Marketplace advertising, Content creation, CRO audits, A/B testing, User testing, Analytics, ROAS/ACOS optimization
Preferred skills
Knowledge of emerging technologies, Industry trend analysis
Technologies
Facebook, Google, Marketplaces
Responsibilities
Develop and oversee performance marketing strategy, Manage Ad campaigns on Facebook, Google & Marketplaces, Create engaging content for digital platforms, Conduct regular CRO audits and execute A/B tests, Implement user testing for enhanced conversion rates, Review and optimize advertising campaigns for planned ROAS/ACOS, Identify and optimize performance marketing channels, Manage Analytics for campaign tracking, Troubleshoot campaign-related issues, Stay updated on industry trends and emerging technologies
