Omnichannel & Digital Manager
Core
Shape and improve Finland's omnichannel framework and customer engagement best practices while leading the local implementation of digital and AI capabilities for Sales and Marketing teams.
Role type
Senior IC omnichannel & digital marketing manager
Builds
Local omnichannel frameworks, customer engagement plans, and AI-powered commercial operations
Domain
Pharmaceutical / Biopharma / Digital Marketing
Deliverable
product features
Required skills
Omnichannel strategy, commercial digital marketing, AI enablement, change management, user experience planning, data governance, stakeholder management, training delivery, global-local alignment
Preferred skills
Pharmaceutical industry experience, CRM certifications (Veeva, Salesforce), Project management (Scrum/Agile)
Technologies
Veeva Vault, Salesforce Marketing Cloud
Responsibilities
Own and improve the local omnichannel framework and customer experience; Lead implementation and adoption of digital/AI solutions; Coach brand teams on customer journey design; Manage relationships with above-country digital teams; Represent Finland in global forums; Build digital/AI skills through training and guidance
Seniority
Senior, hands-on IC
