Marketing Manager – Marketing Automation
Core
Marketing Automation expert responsible for end-to-end campaign execution, custom workflow design, and lead management within the Marketo environment.
Role type
Senior Marketing Automation Manager
Builds
Scalable B2B marketing automation solutions and lead nurture programs
Domain
B2B Marketing / Marketing Technology
Required skills
Marketo Expert, Salesforce Integration, Lead Scoring, Data Hygiene, HTML, Third-party Integrations, B2B Marketing Lifecycle
Preferred skills
Adobe Experience Cloud, AI-driven marketing capabilities
Technologies
Marketo, Salesforce, HTML, Adobe Experience Cloud
Responsibilities
Build and optimize Marketo campaigns (email, webinars, events); Design custom workflows and third-party integrations; Manage lead enrichment, scoring, and routing; Maintain Marketo–Salesforce sync and data governance; Enforce data hygiene and consent management; Collaborate with Sales Operations and Marketing teams; Identify AI opportunities for automation improvement.
Seniority
Senior, hands-on IC
