Martech Manager- Audience
Core
Maximize the value of the MarTech and AdTech ecosystem by connecting audience data, activation workflows, and platform operations to support personalization, customer engagement, and campaign performance.
Role type
Martech Manager (Audience Strategy & Operations)
Builds
Audience segments, activation workflows, tracking integrations, and reporting dashboards for advertising performance.
Domain
Real Estate Technology / Digital Advertising
Required skills
Audience strategy, first-party data activation, customer data platforms (CDP), advertising platform operations, tracking & measurement, data governance, privacy compliance, platform integration, reporting analysis, troubleshooting technical issues
Preferred skills
Real Estate/Tech/Media industry experience, Tealium, Google Ad Manager, Google Tag Manager, Meta Business Manager, Google Ads, Google Analytics, data clean rooms, server-side conversion tracking, API-based audience integrations
Technologies
Google Ad Manager, Google Tag Manager, Tealium, Meta Business Manager, Google Ads, Google Analytics
Responsibilities
Lead audience strategy and enablement across the marketing and advertising technology ecosystem; Drive activation and optimization of customer audiences across platforms; Lead operational management and optimization of the advertising technology ecosystem including tracking and integrations
Seniority
Mid-Senior, hands-on IC
