Lead, Ads Prospecting & Customer Intelligence
Core
Build the intelligence and orchestration platform powering OpenAI's ads business to identify target companies, understand relevance, determine next actions, and learn from outcomes for SMB advertisers.
Role type
Lead, Growth Intelligence & Prospecting Platform
Builds
A unified prospecting and customer intelligence platform connecting data, decisions, and workflows to measurable commercial outcomes for SMB advertisers.
Domain
Advertising technology, SMB go-to-market, Customer Data Platforms (CDP), Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Go-to-market system design, Customer data product architecture, Lifecycle infrastructure, Revenue systems, Marketing technology, Identity resolution, Data enrichment, Scoring models, Next-best-action logic, Feedback loop design, Build/buy/partner strategy, Team leadership, Privacy and consent governance
Preferred skills
Prospecting platform experience for advertising/SMB, Intent data integration, CRM and marketing automation integration, SQL and API usage for validation, Governance practices for data quality
Technologies
SQL, APIs, Automation tools, AI-assisted prototyping, CRM, Marketing Automation, Customer Data Platforms, Campaign-execution systems
Responsibilities
Define strategy, roadmap, and operating model for the prospecting function; Establish unified data models and standards for identity and data quality; Design enrichment and verification workflows; Develop scoring and next-best-action models; Connect intelligence to action across sales and marketing channels; Enable marketers to create audiences and run experiments; Build feedback loops using conversion and retention data; Measure data quality, targeting accuracy, and incremental value.
Seniority
Senior, hands-on IC with team leadership
