CRM Specialist
Hybrid
Core
Execute end-to-end email, push, and SMS marketing campaigns for a membership-based healthy products retailer.
Role type
CRM Specialist (Marketing Operations)
Builds
Email, mobile push, and SMS campaigns for Thrive Market members
Domain
E-commerce / Retail / Membership
Deliverable
product features
Required skills
HTML coding, ESP platform management, campaign automation, audience segmentation, QA testing, A/B testing, data analysis
Preferred skills
Sailthru experience, Attentive experience
Technologies
Sailthru, Attentive
Responsibilities
Build and launch email, mobile push, and SMS campaigns; Code emails in HTML templates; Build and maintain lifecycle and automation workflows; Proof and QA every campaign before launch; Contribute to CRM channels A/B testing roadmap; Analyze channel performance and recommend next steps
Seniority
Mid-level, hands-on IC
