Consumer & Revenue Management Digital Deployment Lead
Core
Strategic lead for digital transformation deployment across Latin America, translating global strategies into local market actions for Marketing and Revenue Management functions.
Role type
Senior Program Management & Digital Deployment Lead
Builds
Regional roadmaps for digital capabilities, pilot programs, and integrated marketing/revenue management solutions
Domain
Consumer Packaged Goods (CPG), Digital Transformation, Marketing Technology (MarTech)
Deliverable
product features
Required skills
Digital Transformation strategy, Program Management, Business Relationship Management, MarTech ecosystem expertise, Data Management Platforms (DMP), Customer Data Platforms (CDP), Marketing Automation, Pricing Analytics, Trade Promotion Management
Preferred skills
CPG industry experience, Cross-functional orchestration, Innovation & Market Sensing
Technologies
Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Eloqua, DMP, CDP, DCP, PIM
Responsibilities
Co-design strategic digital transformation initiatives, drive pilots and proofs of concepts, design and manage end-to-end deployment of digital capabilities, enable adoption of digital tools in Marketing and Revenue Management, orchestrate cross-functional and cross-market alignment, track and measure value against business KPIs
Seniority
Senior, hands-on IC with strategic advisory scope