Expert Manager, Marketing - MarTech (m/f/d)
Core
Lead key workstreams focused on marketing technology, data-driven diagnostics, and marketing acceleration for Bain clients to drive transformational change and sustainable competitive advantage.
Role type
Senior IC marketing manager (MarTech)
Builds
Marketing diagnostics, acceleration programs, e-commerce strategies, and operating models for client marketing organizations.
Domain
Consulting / Marketing Technology
Deliverable
client delivery
Required skills
marketing technology stack assessment, marketing automation, customer data platform implementation, return on marketing technology investment measurement, digital advertising, e-commerce, generative AI, attribution and measurement, data analysis, strategic thinking, hypothesis-driven problem solving, cross-functional team leadership
Preferred skills
e-commerce and retail expertise
Technologies
marketing automation platforms, customer data platforms, digital advertising platforms, generative AI tools
Responsibilities
Lead key workstreams within integrated case teams, deliver high-quality results meeting client expectations, partner with generalist consultants, apply deep marketing expertise across industries and channels, lead analyses and produce insightful outputs, use hands-on experience with digital platforms to gather data and develop testing plans, build trusted relationships with clients and agencies, coach and develop junior team members
Seniority
Senior, hands-on IC
