Account Based Marketing Specialist (m-f-d)
Core
Develops and executes strategic Account-Based Marketing (ABM) programs for selected strategic accounts and industries to deepen customer relationships and drive pipeline growth.
Role type
Senior Account Based Marketing Specialist
Builds
Integrated, personalized multi-channel marketing campaigns and customer journeys for enterprise B2B clients
Domain
B2B Technology / Enterprise Software
Deliverable
product features
Required skills
Account-Based Marketing strategy, Intent Data analysis, CRM and Marketing Automation platforms, Multi-channel campaign orchestration, Stakeholder analysis, KPI definition and ROI analysis
Preferred skills
Experience in IT/Software/Cloud industry, Executive engagement, Content strategy
Technologies
Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot
Responsibilities
Develop ABM strategies for defined target accounts; Collaborate with sales teams on account prioritization and goal setting; Execute personalized marketing campaigns across digital, social, email, and events; Analyze market and stakeholder data to identify buying centers; Manage executive briefings and customer workshops; Optimize campaign performance based on engagement and pipeline metrics
Seniority
Senior, hands-on IC