Brand Director, REVEAL
Core
Strategic brand owner for Reveal, a cellular trail camera brand, responsible for building brand preference, positioning, narrative, and go-to-market clarity to drive growth.
Role type
Senior Brand Director
Builds
Brand strategy, campaigns, product launches, retail storytelling, and partnerships for Reveal cellular trail cameras
Domain
Outdoor technology / Hunting / Consumer Electronics
Deliverable
product features
Required skills
Brand strategy, positioning, customer insight, messaging frameworks, cross-functional leadership, team leadership, GTM strategy, brand health metrics
Preferred skills
Hunting culture knowledge, outdoor/sporting goods experience, DTC + retail background, subscription/app-driven product experience, community program experience
Technologies
None stated
Responsibilities
Own brand strategy and long-term narrative; Lead annual/quarterly brand planning and campaign strategies; Partner with Creative Director on storytelling; Act as internal voice of customer; Own brand health metrics and evolve strategy using market research; Lead and mentor brand team members
Seniority
Senior, hands-on IC