Business Analyst II (Lifecycle Marketing)
Core
Partner with Lifecycle Marketing to leverage data for optimizing member communication, driving engagement, monetization, and retention.
Role type
Business Analyst II (Lifecycle Marketing)
Builds
Data-driven insights, messaging strategies, and campaign optimization for member lifecycle.
Domain
Health tech / Wearables / Lifecycle Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Sigma), A/B testing design, data modeling, stakeholder communication
Preferred skills
Experience in growth or product-focused environments, creative problem-solving
Technologies
SQL, Sigma
Responsibilities
Analyze member communication performance across channels and segments; Design and analyze experiments (A/B testing) to evaluate campaign effectiveness; Build and maintain dashboards for real-time campaign visibility; Develop data models connecting communication data with behavioral metrics; Generate forward-looking recommendations to optimize lifecycle strategy.
Seniority
Mid-level, hands-on IC
