Customer & Partner Engagement Specialist
Core
Execute and optimize customer and partner engagement programs, including nurture campaigns, email communications, and automated workflows to move stakeholders through the funnel.
Role type
Marketing Specialist (Customer & Partner Engagement)
Builds
Customer and partner engagement journeys, email programs, and enablement campaigns
Domain
B2B Marketing / MarTech
Deliverable
product features
Required skills
Email Marketing, Marketing Automation, Lifecycle Marketing, Customer Journey Management, Partner Enablement, Campaign Execution, Audience Segmentation, Analytics & Optimization, Project Management
Preferred skills
Segment Marketing, Channel Marketing, Partner Marketing
Technologies
MarTech platforms, Email automation tools
Responsibilities
Own end-to-end execution and optimization of customer and partner nurture programs; Execute multi-touch engagement programs across email and digital channels; Partner with Campaign Managers and Growth Marketing to optimize customer journeys; Lead partner enablement communications for SMB and Long Tail partners; Manage communication governance and nurture calendars; Track and report on engagement and conversion performance.
Seniority
Mid-level (4-7 years experience)