Marketing Manager, Account-Based Experience — ANZ
Core
Primary marketing partner to ANZ Sales leadership and account teams, developing strategies to strengthen account engagement and accelerate pipeline.
Role type
Manager, Account-Based Experience (ABX)
Builds
Regional ABX strategy, account activations, and coordinated marketing programs for ANZ sales priorities.
Domain
B2B Enterprise Technology / SaaS in ANZ region
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM/ABX), sales partnership, account planning, program management, data analytics, cross-functional coordination, team leadership
Preferred skills
Experience in enterprise technology or SaaS, knowledge of ANZ market, familiarity with 6sense/Marketo/Power BI/Dynamics
Technologies
6sense, Marketo, Power BI, Dynamics
Responsibilities
Partner with ANZ Sales leadership to understand regional goals and pipeline needs; Develop and execute regional ABX strategy across priority accounts; Coordinate support across demand generation, events, digital, and content teams; Lead regional programs including trade shows and executive experiences; Measure account engagement and program ROI; Manage and mentor at least one direct report.
Seniority
Manager, hands-on leadership
