Manager, Customer Analytics (Sales & Marketing)
Core
Lead the analytics function for Sales and Marketing pods, setting technical and strategic direction for high-impact measurement, forecasting, and decision support to drive subscription revenue growth.
Role type
Manager, Customer Analytics (Sales & Marketing)
Builds
Measurement infrastructure, dashboards, models, and decision-support tools connecting acquisition investment to revenue growth.
Domain
SaaS / Subscription business / Sales & Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
People leadership, SQL, Python or R, statistical modeling, causal inference, Marketing Mix Modelling, Multi-Touch Attribution, experimentation design, data stack proficiency (dbt, Snowflake, Looker), business acumen in CAC/LTV/funnel metrics.
Preferred skills
Experience with MMM libraries (Robyn, Meridian, PyMC-Marketing), agentic workflows, AI/ML for analytics, advanced statistical judgment.
Technologies
SQL, Python, R, dbt, Snowflake, Redshift, Looker, Tableau, Google Ads, Meta, programmatic ad platforms.
Responsibilities
Hire, onboard, and develop a high-performing team of analysts; establish engagement and prioritization models; define and evolve marketing measurement frameworks (MMM, MTA, incrementality); lead analytics for sales funnel health and partner performance; translate complex analytical work into clear narratives for senior leaders; champion governed self-serve analytics and AI-assisted workflows.
Seniority
Manager, hands-on IC with people leadership