Loyalty & Engagement Marketing Manager: Onsite
Core
Design and execute loyalty and engagement strategies to drive customer retention, deepen product adoption, and increase lifetime value for a banking customer base.
Role type
Loyalty & Engagement Marketing Manager
Builds
Loyalty programs, sweepstakes campaigns, and personalized lifecycle marketing initiatives across email, mobile, and online banking channels.
Domain
Financial Services / Banking
Deliverable
product features
Required skills
Loyalty program management, lifecycle marketing, campaign management, data analysis, customer segmentation, test-and-learn methodology, project management, regulatory compliance knowledge.
Preferred skills
Loyalty platform experience, personalization expertise, A/B testing, connecting marketing strategies to core banking behaviors.
Technologies
Email platforms, Mobile banking apps, Online banking portals, Loyalty program platforms.
Responsibilities
Develop and manage sweepstakes campaigns; Build and deploy targeted, personalized campaigns across owned channels; Analyze customer behavior and lifecycle trends to identify opportunities; Identify friction points in the customer journey and recommend improvements.
Seniority
Mid-Senior, hands-on IC
