Marketing Operations Manager
Core
Establishing and evolving digital marketing processes, executing multi-channel strategies, and managing channels to meet aggressive revenue goals for key customer targets.
Role type
Marketing Operations Manager (Demand Generation & Automation)
Builds
Integrated multi-channel campaigns, demand generation programs, and marketing automation workflows.
Domain
B2B Enterprise SaaS / Information Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
HubSpot administration, multi-channel campaign execution, demand generation strategy, paid media management, lead nurturing, data hygiene, multi-touch attribution, process documentation
Preferred skills
WordPress, Salesforce, paid search/social optimization, AI/agentic search optimization (AEO/GEO)
Technologies
HubSpot, WordPress, Salesforce, Google Ads, LinkedIn
Responsibilities
Administer marketing tech stack and digital channels; plan and execute integrated multi-channel campaigns; develop and manage demand generation programs; configure and optimize HubSpot workflows and segmentation; manage paid acquisition strategy and budget; partner with Sales/RevOps on lead handoff and attribution; build performance dashboards and document operations processes.
Seniority
Mid-Senior, hands-on IC