Software & Solutions Growth Marketing Manager, Graphics Solutions Business
Core
Build and accelerate the demand, adoption, and revenue engine for HP's Graphics Solutions Software & Solutions portfolio (PrintOS, Site Flow, Brand Center, Nio AI, Production Hub) through integrated growth marketing strategies.
Role type
Senior B2B SaaS Growth Marketing Manager
Builds
HP PrintOS software and solutions portfolio for the Print Service Provider value chain
Domain
B2B SaaS / Printing Industry / Intelligent Automation
Required skills
B2B SaaS growth strategy, sales-led demand generation, product-led growth, funnel optimization, ABM, data-driven experimentation, cross-functional collaboration
Preferred skills
Experience with trial/freemium conversion, usage-based growth, agency management
Technologies
HP PrintOS, Site Flow, Brand Center, Nio AI, Production Hub
Responsibilities
Translate business objectives into growth marketing strategies with defined audiences and metrics; Own growth strategy for PSP software portfolio tied to pipeline and subscription revenue; Drive lead generation and sales-led demand creation; Shape product-led growth motions for self-service adoption; Design and optimize the full growth funnel from awareness to referral; Build integrated campaign strategies across content, paid/organic channels, webinars, events, and ABM; Partner with CRM and marketing ops for lifecycle programs; Develop measurement frameworks for growth metrics.
Seniority
Senior, hands-on IC
