Senior Product Marketing Manager, Asana Service Management
Core
Own the go-to-market strategy for Asana's new AI-powered service management solution, scaling it from 1 to 100 and generating market momentum.
Role type
Senior Product Marketing Manager (GTM Strategy)
Builds
AI-powered service management solution (ITSM/ESM)
Domain
B2B SaaS, Service Management (ITSM/ESM), AI
Deliverable
product features
Required skills
Go-to-market strategy, B2B product marketing, ITSM/ESM domain expertise, AI product knowledge, technical storytelling, competitive positioning, sales enablement, product-market fit analysis
Preferred skills
Experience scaling products from 1 to 100, navigating competitive landscapes with legacy systems, full-stack product lifecycle ownership
Technologies
AI tools, ITSM/ESM platforms
Responsibilities
Define and own end-to-end go-to-market strategy, develop messaging for CIOs, drive high-impact product launches, equip sales teams with enablement materials, act as connective tissue between Product/Partnerships/Sales, leverage performance data to refine positioning
Seniority
Senior, hands-on IC
