Sr. Growth Marketing Manager - Paid Social
Core
Own and scale paid social acquisition strategy to drive new member growth for an online membership-based market.
Role type
Senior Growth Marketing Manager (Paid Social)
Builds
Member acquisition via paid social channels
Domain
E-commerce / Subscription / Health & Wellness
Required skills
Paid social strategy, Meta campaign management, budget scaling, A/B testing, data analysis, creative testing, cross-functional partnership
Preferred skills
TikTok, Snapchat, Google Ads, subscription business experience, health/grocery/wellness domain knowledge
Technologies
Meta, TikTok, Snapchat, Google
Responsibilities
Set channel-level strategy and testing priorities, manage multi-million-dollar budgets, lead experimentation on audiences and creative, analyze performance data, partner with analytics and creative teams, communicate insights to stakeholders
Seniority
Senior, hands-on IC