Senior Customer & Lifecycle Marketing Manager

Auckland, New South WalesFull-time$150k–$180k2026-10-15 → 2026-10-20

On-site

Core

Own the end-to-end customer journey from onboarding to renewal in B2B software, building habits and driving retention through automated marketing and content.

Role type

Senior individual contributor lifecycle marketing manager

Builds

Cohesive customer journeys, automated email workflows, educational content, and regional marketing guardrails in HubSpot

Domain

B2B SaaS marketing and customer retention

Required skills

lifecycle marketing strategy, HubSpot workflow design, B2B email copywriting, A/B testing with control groups, AI and automation integration, cross-functional collaboration

Preferred skills

experience scaling retention metrics, mentoring regional marketing leads, data-driven decision making

Technologies

HubSpot, AI tools, automation platforms

Responsibilities

Map and execute the full customer journey from onboarding to renewal; build and manage automated workflows and triggers in HubSpot; write clear educational content and in-app messages; run experiments to optimize retention and adoption; equip regional leads with templates and guardrails

Seniority

Senior, hands-on IC

About Tracksuit

Tracksuit is committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on a JD. If you think you have what it takes but don’t have the exact experience we’ve set out, please still get in touch and apply. We’d love to chat!