Senior Paid Social Manager
Core
Senior Paid Social Manager driving user acquisition for Everand and Fable products via social advertising strategies on Meta, TikTok, and Reddit.
Role type
Senior IC performance marketing manager (paid social)
Builds
User acquisition campaigns for digital content subscription products
Domain
Digital media / Publishing / Subscription services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, audience targeting, creative testing, conversion optimization, attribution modeling, data analysis, cross-functional collaboration
Preferred skills
Subscription product marketing, Google Tag Manager, mobile app marketing, AI tools for experimentation
Technologies
Meta Ads Manager, TikTok Ads, Reddit Ads, Google Tag Manager, AI tools
Responsibilities
Own and optimize paid social advertising budgets across Meta, TikTok, Reddit; Develop and execute paid social strategies aligned with growth objectives; Build and maintain sophisticated audience targeting frameworks; Design and execute structured testing plans across bidding models, creative formats, and audience strategies; Collaborate with Creative to develop high-performing ad content; Partner with Product and Engineering to identify landing page friction points and own a CRO testing roadmap; Analyze funnel performance from ad click through to subscription activation; Partner with data science to develop attribution models and LTV signaling pipelines; Own regular analytics and reporting.
Seniority
Senior, hands-on IC
