Field Marketing Manager
Core
Own end-to-end execution of regional event programs (roadshows, roundtables, executive dinners, trade shows) to generate sales qualified leads and pipeline for a fintech company.
Role type
Field Marketing Manager
Builds
Regional event activations, partner co-marketing initiatives, and tier-one industry event support
Domain
Fintech / B2B Financial Services
Required skills
Event planning and execution, B2B demand generation, Budget and vendor management, Salesforce and Marketo proficiency, Data analysis and ROI reporting, BDR/Sales alignment, Project management
Preferred skills
Fintech marketing experience, Experience with attribution tools (HockeyStack), Experience with event platforms (Splash)
Responsibilities
Plan and execute regional roadshows, roundtables, and trade shows; Support tier-one industry conferences and partner activations; Build and maintain event tracking and attribution frameworks; Coordinate pre- and post-event outreach with BDR teams; Report on event performance against SQL and pipeline targets
Seniority
Mid-level, hands-on IC
