Product Marketing Manager
Core
Own product positioning, launch strategy, and sales enablement for a B2B SaaS platform serving ABA clinics from solo owners to national operators.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Product launch narratives, customer-facing changelogs, sales assets (pitch decks, battlecards), and market positioning.
Domain
Healthcare / Behavioral Health / ABA Software
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, sales enablement, competitive intelligence, customer insight, technical writing, ambiguity management, AI tool usage
Preferred skills
Healthcare/ABA domain experience, BCBA/RBT background, Product/Engineering collaboration, SMB and enterprise marketing, displacement market experience
Technologies
AI tools
Responsibilities
Define positioning and messaging for diverse buyer personas, execute end-to-end product launches, create sales enablement assets, conduct competitive intelligence, manage ICP documentation and win/loss analysis.
Seniority
Mid-level, hands-on IC
