CRM and Loyalty Manager
Core
Define and execute CRM plans, optimise customer journeys, and lead loyalty programs to drive retention and long-term customer value across consumer brands.
Role type
CRM & Loyalty Manager
Builds
Customer engagement strategies, loyalty programs, and personalized experiences for consumer brands
Domain
Consumer goods / Home improvement and construction / Marketing Technology
Deliverable
product features
Required skills
CRM strategy, marketing automation, Salesforce Marketing Cloud, customer data analysis, stakeholder management, loyalty program design, digital technology evaluation
Preferred skills
AI-enabled marketing, process mapping, personalisation, CRM platform optimisation
Responsibilities
Define and execute CRM plans including automations and lifecycle journeys; Analyse customer engagement performance to improve campaign effectiveness; Partner with Product, Marketing, Service, and IT stakeholders; Support design and enhancement of loyalty programs; Leverage customer data to optimise journeys; Evaluate emerging technologies like AI; Lead cross-functional project working groups; Monitor and optimise CRM platform performance
Seniority
Individual Contributor, mid-level