Marketing Senior Manager
Core
Lead brand transformation and demand-led innovation for PepsiCo's food brands across Ready-to-Eat, Ready-to-Cook, and Away-from-Home channels.
Role type
Senior Marketing Manager (Brand Strategy & Innovation)
Builds
Integrated 360° communication strategies, brand extensions, sub-brand architecture, and activation playbooks for iconic food brands.
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Consumer strategy, brand innovation, cross-functional team leadership, consumer insight translation, commercial delivery, Away-from-Home channel expertise, strategic storytelling, performance metrics analysis
Preferred skills
Experience in brand activations, strategic mindset, passion for food culture
Technologies
None stated
Responsibilities
Identify consumer demand moments and unmet needs across meal occasions; Translate insights into clear strategic platforms for brand growth; Define opportunities across Ready-to-Eat, Ready-to-Cook, and Away-from-Home channels; Build future-facing, consumer-led brand extensions and sub-brand architecture; Lead the development of integrated, 360° communication strategies adapting global assets for the UK market; Lead Away-from-Home strategy and activation; Develop an end-to-end playbook for consistent brand activation; Collaborate with sales teams to support execution and external sell-in; Establish success metrics and track performance to optimize impact.