Director of Lifecycle Marketing
Core
Own the patient lifecycle end-to-end from inquiry to reactivation, preventing dropoff and accelerating treatment in a high-consideration healthcare journey.
Role type
Director of Lifecycle Marketing
Builds
Patient lifecycle communications, automation workflows, and governance frameworks across email, SMS, and in-clinic touchpoints.
Domain
Healthcare (Vein Treatment)
Deliverable
production ML models
Required skills
Lifecycle marketing strategy, HubSpot, A/B and incremental holdout testing, HIPAA compliance, AI/ML for predictive modeling and automation, CRM data hygiene, cross-functional partnership
Preferred skills
Healthcare industry experience, multi-location consumer healthcare background, predictive modeling expertise, emerging messaging channels (RCS)
Technologies
HubSpot, Luma, EMR, Looker, Tableau, Excel, Google Sheets
Responsibilities
Define lifecycle KPI framework and testing methodology; manage and develop Lifecycle Marketing Manager; own governance for patient communications and consent architecture; partner with Tech/Data on integrations and instrumentation; champion AI for predictive modeling and automation; ensure compliance with HIPAA, TCPA, and CAN-SPAM.
Seniority
Senior, hands-on IC