Product Marketing Lead (Remote, US)
Core
Define ICPs, own positioning/messaging, lead GTM for exploit intelligence products, and build the product marketing function from scratch.
Role type
Senior Product Marketing Lead (B2B Cybersecurity)
Builds
Exploit intelligence data products and platform features for security teams and partners
Domain
Cybersecurity / Threat Intelligence / Vulnerability Management
Deliverable
product features
Required skills
B2B product marketing leadership, ICP/persona definition, GTM strategy, product launches, field enablement, analyst relations, competitive intelligence, technical fluency in cybersecurity
Preferred skills
Data-as-a-product/OEM positioning, mixed customer base (enterprise/government/partners) experience
Technologies
ETL pipelines, AI/LLM workflows, data lakes
Responsibilities
Define and refine ideal customer profiles and buyer personas; Own core product positioning and messaging frameworks; Lead GTM strategy and execution for new product launches; Equip sales teams with enablement tools and content; Represent product at industry events and manage analyst relations; Run competitive analysis and market research; Build the product marketing team from the ground up