Head of Retailer Product Marketing
Core
Own retailer product marketing strategy, positioning, and go-to-market execution to grow retailer share of wallet at Faire.
Role type
Senior Product Marketing Manager (Head of Retailer Product Marketing)
Builds
Retailer product messaging, go-to-market strategies, and 'Opening Soon' acquisition initiatives
Domain
B2B E-commerce / Two-sided marketplace
Deliverable
product features
Required skills
GTM ownership, team leadership, quantitative analysis, AI fluency, cross-functional partnership, strategic positioning, go-to-market execution
Preferred skills
Retail or SMB experience, two-sided marketplace background, high-growth scaling environment experience, STEM/consulting/finance background
Technologies
AI tools
Responsibilities
Set retailer narrative and communication strategy; Lead 'Opening Soon' retailer acquisition initiative; Own end-to-end go-to-market for complex retailer products; Lead and develop a team of product marketers; Partner with Product, Revenue, and Ops to shape roadmaps; Design and run research to validate positioning and measure impact
Seniority
Senior, hands-on IC with team leadership
