Senior Product Marketing Manager
Core
Senior Product Marketing Manager owning a product area, building GTM strategy from scratch, and driving adoption for a two-sided marketplace.
Role type
Senior Product Marketing Manager
Builds
GTM strategy, positioning, messaging, and customer education programs for brands and retailers
Domain
E-commerce / Two-sided marketplace
Deliverable
product features
Required skills
GTM strategy, positioning and messaging, customer research, cross-functional enablement, data-driven decision making, AI tool adoption, campaign management
Preferred skills
Two-sided marketplace experience, STEM/consulting/finance background, high-growth environment experience
Technologies
AI tools
Responsibilities
Develop deep customer understanding and translate into clear positioning; Build and own end-to-end GTM strategy from positioning through launch; Execute multi-channel customer education to drive behavior change; Coordinate cross-functional enablement across Revenue, CX, and Lifecycle teams; Act as a thought partner to Product and Design to shape roadmaps; Experiment with and adopt AI tools to accelerate work.