Senior Manager, User Acquisition
Core
Lead end-to-end user acquisition strategy and scale growth engine for Fanatics Live, Fanatics Collect, and Topps.com.
Role type
Senior Manager, User Acquisition
Builds
User base and revenue growth for digital sports and collectibles platforms
Domain
Sports tech, eCommerce, live commerce, collectibles
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
User acquisition strategy, multi-channel campaign management, budget ownership (CAC/ROI/LTV), experimentation design, cross-functional leadership, stakeholder influence, analytics proficiency (SQL, cohort analysis, attribution), paid media expertise
Preferred skills
Fan engagement, collectibles, live commerce, sports tech, AI/ML-based targeting, predictive modeling
Technologies
Google Ads, Meta, TikTok, DSPs, mobile ad networks, SQL, BI dashboards
Responsibilities
Lead end-to-end user acquisition strategy across paid media, affiliates, programmatic, and emerging channels; Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale; Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation; Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs; Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches; Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists; Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders; Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions
Seniority
Senior, hands-on IC with team leadership
