Associate Director, YouTube & CTV Paid Acquisition
Core
Lead strategy, execution, and growth of YouTube and Connected TV (CTV) paid acquisition to drive member growth for a DTC health and wellness marketplace.
Role type
Associate Director, Performance Marketing (Video Acquisition)
Builds
YouTube and CTV video campaigns, creative testing programs, and measurement frameworks for member acquisition.
Domain
Direct-to-Consumer (DTC), Health & Wellness, E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
YouTube campaign management (Google Ads), CTV strategy & buying, media budget management, agency management, creative testing, incrementality testing, data analytics
Preferred skills
Experience in subscription/e-commerce/grocery/wellness, programmatic video, paid streaming audio
Technologies
Google Ads, The Trade Desk, DV360, Amazon DSP, Hulu, Peacock, Paramount+, Roku, Google Analytics, Amplitude, Looker
Responsibilities
Own end-to-end YouTube and CTV acquisition strategy including planning, audience segmentation, and optimization; Lead hands-on management of YouTube campaigns across formats like Demand Gen, Video Reach, and Shorts; Develop and manage direct and programmatic CTV campaigns across major streaming platforms; Build integrated video strategy managing audience overlap and channel sequencing; Serve as day-to-day lead for media agency partners; Manage multi-million-dollar media budgets and forecast allocation; Develop structured creative testing roadmaps and briefs; Establish measurement frameworks including geo-lift, holdout, and MMM studies; Partner with Data and Analytics to strengthen attribution and reporting.
Seniority
Senior, hands-on IC
