Manager, Student Digital Engagement
Core
Shape how ECU connects with students throughout their digital journey to strengthen connection, conversion, and retention.
Role type
Manager, Student Digital Engagement
Builds
Organic student social media presence and connected digital engagement initiatives
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Digital engagement strategy, Social media management, Stakeholder coordination, Data analytics, Team leadership, Campaign coordination
Preferred skills
Customer journey mapping, Integrated communications, Evidence-based decision making
Responsibilities
Develop and implement student digital engagement strategies across the student lifecycle; Lead ECU's organic student social media capability; Coordinate student-facing digital engagement campaigns; Monitor engagement performance and student feedback to demonstrate value; Lead, coach, and develop the Student Digital Engagement team.
Seniority
Manager, hands-on IC with team leadership