Manager/Assistant VP, TMRW Digital Engagement
Core
Drive digital engagement and user adoption for new digital products and services while promoting security best practices and anti-scam measures.
Role type
Manager/Assistant VP, Product Marketing & Digital Engagement
Builds
New digital products and services for UOB customers
Domain
Banking / Financial Services / Digital Engagement
Deliverable
product features
Required skills
Product marketing strategy, Digital security education, Campaign management, Digital analytics, Cross-functional collaboration, Stakeholder influence
Preferred skills
Experience with digital analytics tools, Experience with campaign management platforms
Responsibilities
Support engagement initiatives for new digital product launches, Collaborate with Digital platform and Marketing on digital security, Manage security communication alert protocols, Monitor and analyze digital engagement metrics
Seniority
Manager, hands-on IC