Head Of Gtm Engineering

## About the Role Blank Slate is hiring a Head of GTM Engineering to build the automation infrastructure and technical systems that turn our go-to-market strategy into a repeatable sales process. We are looking for a hands-on builder who can combine strategy, RevOps, automation, data architecture, AI-powered workflows, and execution. You will own the systems and processes that identify the right accounts, enrich and score leads, personalize outreach, route opportunities, monitor funnel performance, and help sales close opportunities. This role is ideal for someone who can operate as a strategic leader and a technical GTM architect. You should be equally comfortable designing CRM workflows, using GTM Saas tools including AI/LLMs, and reporting impact and risk to leadership. ## What You'll Do ### Build the Pipeline Engine - Partner with CRO to build a world class strategy and execute Blank Slate's pipeline creation efforts - Partner with leadership to define ICP, target accounts, personas, triggers, messaging, and outreach sequences that create repeatable and measurable pipeline generation - Establish clear funnel metrics across awareness, engagement, lead capture, qualification, opportunity creation, and revenue conversion ### Own GTM Technology Stack Architecture - Own and evolve the GTM tech stack - Design how systems interact across lead generation, enrichment, scoring, routing, attribution, reporting, and sales follow-up - Build the technical infrastructure for account research, persona identification, signal detection, and automated campaign execution - Ensure high-integrity data flows across CRM, marketing systems, analytics tools, and internal workflows ### Architect AI-Powered Workflow Automation - Design and deploy AI/LLM-powered workflows that reduce manual effort across Marketing and Sales - Build automations for account research, lead vetting, enrichment, segmentation, prioritization, personalization, meeting prep, and follow-up - Use AI agents and structured workflows to support nuanced account qualification and buyer-specific messaging - Create human-in-the-loop review processes for high-value accounts and sensitive communications - Establish QA, monitoring, and governance standards so automation improves productivity without creating data quality or messaging risks - Partner with Sales to ensure automation supports better prospecting, not generic volume-based outreach ### Engineer the Lead Funnel - Create logic for complex ICP fit, account tiering, persona mapping, engagement scoring, intent signals, and sales-readiness thresholds - Ensure leads and accounts are routed properly based on market, segment, persona, fit, urgency, and ownership - Identify friction points in the funnel and engineer solutions that improve speed, conversion, and data accuracy - Build dashboards and reports that show what is working, what is stuck, and where pipeline can be improved ### Lead Marketing Operations, Analytics, and Systems Performance - Own technical performance monitoring for GTM systems, including workflow reliability, data quality, error rates, sync health, and uptime - Build alerting and QA processes to ensure automated workflows operate reliably and safely - Create reporting that ties campaigns, accounts, workflows, and automation to pipeline and revenue outcomes - Monitor conversion rates, source performance, account engagement, sales follow-up, and campaign ROI - Maintain a zero-defect mindset around data accuracy, customer/prospect records, attribution, and system reliability - Continuously improve the operating model for how Marketing, Sales, Analytics, Product, and Engineering work together ### Build and Manage a High-Output Team - Lead, mentor, and develop a small team of analysts, marketing operators, or GTM engineers over time - Set the technical roadmap for GTM systems, marketing operations, automation, and analytics - Translate business goals into clear technical requirements, project plans, and execution priorities - Manage cross-functional projects across Sales, Product, Engineering, Analytics, Science, and Design - Build the operating rhythm for marketing performance reviews, campaign retrospectives, and funnel optimization ## What We're Looking For - 5+ years of experience across Marketing, GTM Engineering, Marketing Operations, RevOps, Growth, Demand Generation, or related roles - 3+ years of hands-on experience with GTM systems, automation, data architecture, or revenue operations - Proven ability to build pipeline generation systems in a B2B, SaaS, enterprise, defense, aviation, or technical market - Strong understanding of account-based marketing, outbound strategy, lead scoring, lifecycle stages, funnel analytics, campaign operations, and sales handoff processes - Expert-level proficiency with low-code/no-code automation and orchestration tools such as Apollo, Clay, n8n, Zapier, or similar platforms - Experience integrating AI agents and LLMs into production workflows for research, enrichment, routing, personalization, or reporting - Deep familiarity with CRM architecture and data models, campaign attribution, lead routing, and sales workflow design - Strong understanding of APIs, webhooks, data enrichment, data hygiene, and system integration patterns - Strong communication skills with the ability to manage up to senior leaders and manage across Sales, Engineering, Analytics, Product, and Marketing - Ability to explain technical architecture and funnel logic to non-technical stakeholders - Strong ownership mindset, high attention to detail, and comfort operating in an early-stage, fast-moving environment ## Nice to Have - Experience selling or marketing into aviation, defense, aerospace, national security, critical infrastructure, manufacturing, government, or other regulated markets - Experience building a marketing function from an early or founder-led sales stage - Experience with Salesforce Data Cloud, HubSpot, Segment, Snowflake, BigQuery, Looker, Tableau, or similar data/analytics tools - Experience creating account-based programs for enterprise or govern