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## About the role
As Senior Media Buyer at AIOS, your mission is to drive elite Meta performance as we scale paid acquisition across the UK and new international markets.
Meta is our largest and most important paid channel. We're currently spending £2.5M+/month, growing fast, and preparing to expand into multiple new markets. Your job is to help us scale that spend profitably, without losing control of CAC, creative learnings, reporting discipline, or market-by-market execution.
You'll work directly with our Head of Performance, Dave, who stays deep in-platform alongside you to start. Early on, you'll ramp into the accounts: campaign structure, creative library, compliance constraints, reporting cadence, and how each market behaves. As trust builds, you'll take on increasing ownership of the Meta operation.
Day to day, this means planning spend, structuring campaigns, optimising toward profit-aware ROAS/CAC targets, translating performance signals into clear creative briefs with our Creative Lead, André, and running the kind of operating cadence that makes your work easy to trust.
This is not a strategy-only role. The work today is hands-on craft inside Meta. Over time, the ceiling is much higher: you'll help build the Meta media buying pod, expanding into adjacent channels like Google, TikTok, YouTube, and programmatic.
Great performance means CAC holds or improves as spend scales, weekly pacing runs like clockwork, new markets launch on time without hurting core market performance, and leadership trusts your forecasts more than their own intuition.
This is a full-time, fully remote role, and you'll work async in the timezone of your choice - as long as you're around for team calls (early PST).
You'll report directly to Dave Lane (Head of Performance)
You'll work most closely with:
- Richie (Rick) Singh - VP Consumer Growth
- André Andrade - Creative Lead
- Michael McCann - Head of CRO
## Key responsibilities
- **Meta ownership across all live markets**: Over time, you operate the Meta ad accounts day-to-day across the UK and new markets as they launch. Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization - you live in the platform, not above it.
- **Profit-aware scaling**: You push spend up while keeping ROAS / CAC inside target bands. You know when to lean in, when to hold, and when to pull back. You can defend every meaningful spend decision with a clear hypothesis and a clear read.
- **Multi-geo orchestration**: You run multiple country accounts in parallel without dropping balls - different audiences, different creative variants, different compliance requirements, different reporting cuts. You build the systems that make multi-geo manageable.
- **Creative partnership with André's team**: You work hand-in-hand with our Creative Lead to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically. You don't just consume creative - you shape what gets made.
- **Structured operating cadence**: You run a weekly rhythm - plan, execute, retro, replan - with reporting that the leadership team can trust without having to ask follow-up questions. Your forecasts are realistic. Your decision rules are explicit. Your communication is crisp.
- **Account hygiene & resilience**: You maintain, harden, and evolve our Business Manager / ad account structures, keeping them resilient against platform volatility, policy changes, and the unique compliance challenges of GLP-1 advertising.
- **New-channel expansion (over time)**: As you earn the right, you take on adjacent channels - Google, TikTok, YouTube, programmatic, affiliate - applying the same operator discipline.
- **Team building (over time)**: As we add junior buyers underneath you, you hire, mentor, and lead the Meta pod. You build the bench that this hire is the seed of.
## Need to have
- Proven scale on Meta (hands-on): You've personally operated Meta accounts at £1M+/month spend for DTC ecom brands, in the platform yourself every day. Not "led a team that did it." Not "oversaw an agency that did it." You did it.
- 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances. You can hold a credible conversation
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