Social Media Manager

## About the Role Gradely is looking for a creative, data-driven Social Media Manager to take full ownership of our online presence. You'll define our content strategy across platforms, lead the creation of compelling content, manage our designer, and ultimately drive the marketing results that grow our brand and acquire new users. This is a high-ownership role for someone who thrives on both creativity and accountability. ## Responsibilities - Develop and execute a content and social media strategy aligned with Gradely's brand and growth goals. - Manage and grow Gradely's presence across all key platforms — Instagram, Twitter/X, Facebook, TikTok, LinkedIn, and YouTube. - Lead content creation end-to-end: ideation, briefs, copywriting, and publishing. - Manage and direct the in-house designer to produce high-quality visual content on schedule. - Monitor platform analytics and translate data into actionable insights to optimise performance. - Drive engagement, follower growth, and lead generation through organic and creative campaigns. - Stay on top of trends, algorithm changes, and competitor activity to keep Gradely's content fresh and relevant. - Collaborate with the broader team on product launches, campaigns, and seasonal moments. ## Requirements - 3+ years of experience managing social media for a brand, startup, or agency. - Strong copywriting skills — you can write for parents, educators, and a broader audience with ease. - Experience managing creatives or designers, giving clear and constructive briefs. - Proven track record of growing social accounts and driving measurable results. - Deep familiarity with social media analytics tools (Meta Business Suite, Twitter Analytics, etc.). - Highly organised and able to manage a content calendar across multiple platforms simultaneously. - Self-starter who takes initiative without needing constant direction. ## Nice to Have - Experience in edtech, parenting, or education-focused brands. - Video editing or short-form video production skills (Reels, TikTok). - Paid social advertising experience. ## What We Offer - Fully remote role — work from anywhere in Nigeria. - Competitive Salary & HMO health insurance coverage. - Creative autonomy to build something meaningful. - A fast-growing brand with real impact in African education. ## About the Company Gradely is a fast-growing brand with real impact in African education.