Digital Content Social Marketing Manager
Core
Own the content engine and social media presence to transform internal initiatives and sales insights into external content that drives brand awareness and business growth.
Role type
Digital Content & Social Marketing Manager
Builds
Monthly editorial calendars, social posts, campaign messaging, thought leadership, sales tools, and integrated marketing plans.
Domain
B2B industrial technology marketing
Deliverable
product features
Required skills
Content strategy, copywriting, social media management, campaign optimization, A/B testing, data analysis, cross-functional collaboration, design asset management
Preferred skills
Creative or graphic design knowledge, localization experience
Technologies
LinkedIn, email platforms, paid social channels, DVM (Fortive standards)
Responsibilities
Develop and manage monthly editorial content calendar; translate internal initiatives into external-facing content; optimize digital campaign content across owned, earned, and paid channels; own and manage company social media channels; track and report on key metrics; partner with sales teams to identify content opportunities; work with designers for asset creation.
Seniority
Mid-level (2-6+ years experience)
