Lead, Social Media
Core
Define and execute Brex's social media and community strategy across X, LinkedIn, Reddit, YouTube, and TikTok to build brand credibility and drive commercial impact.
Role type
Lead, Social Media and Community
Builds
Scalable content engine, editorial narratives, and community engagement strategies
Domain
Fintech / SaaS / High-growth tech
Deliverable
product features
Required skills
Social media strategy, content development, community management, editorial writing, data analysis, influencer management, cross-functional collaboration, brand storytelling, performance optimization, team leadership
Preferred skills
Experience scaling social presence, fintech/AI thought leadership knowledge, ghostwriting for founders, community-led campaign execution
Technologies
Sprout Social
Responsibilities
Develop and own social media strategy across multiple platforms; create and maintain an evergreen content engine; manage content calendars; engage with community in real-time; write and edit high-performing content; collaborate with PMM, Comms, Brand, and Design; track performance and optimize strategy; lead and develop a Social Media Associate; partner with CX and ops on sensitive topics
Seniority
Senior, hands-on IC with team leadership