Social Media Manager
Core
Lead end-to-end strategy, content creation, and profile management for TikTok and Instagram to build a premium, education-first personal brand for a life insurance agent.
Role type
Social Media Manager (Personal Branding & Short-Form Video)
Builds
Personal brand presence and organic community growth for a life insurance professional
Domain
Life Insurance / Personal Finance
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Short-form video ideation, filming direction, editing, graphic design, copywriting, organic growth strategy, personal branding, content strategy
Preferred skills
Finance or insurance familiarity
Technologies
TikTok, Instagram, Reels, Shorts
Responsibilities
Develop end-to-end social media strategy, define content pillars and posting cadence, produce and edit short-form video content, lead personal rebranding, create educational content on life insurance, grow accounts organically, track engagement and report performance
Seniority
Mid-level, hands-on IC
