Product Marketing Specialist
Core
Own end-to-end go-to-market strategy for new product launches, defining positioning, messaging, and channel mix to drive adoption.
Role type
Product Marketing Specialist
Builds
New product launches and go-to-market execution
Domain
Home electrification / Sustainable energy
Deliverable
product features
Required skills
Go-to-market strategy, Product positioning and messaging, HubSpot (CRM) management, Cross-channel coordination, Qualitative research, Data analysis
Preferred skills
Experience in home services/energy/hardware, AI/automation tooling, Multi-geography launch experience
Technologies
HubSpot, AI tools
Responsibilities
Define target segments, positioning, and messaging hierarchy; Set up and manage HubSpot infrastructure for launches; Coordinate paid, organic, and growth channels; Manage win-loss research and competitor tracking; Build repeatable playbooks and automate workflows; Collaborate with product and sales on launch readiness.
Seniority
Mid-level (4–7 years experience)
