Content Strategist Account Based Marketing Ai First

## About the Role: Strategic Content for ABM At Lazo, our core strategy is Account-Based Marketing (ABM). We're looking for the owner of the narrative — someone who turns strategy into high-impact content designed to penetrate, educate, and close our Target Accounts. Your mission: build and execute the content architecture distributed across our key channels — Partnerships, Community (Events), PPC, Email Marketing, and Social Media. Every message must be surgically designed around the ICP and their specific moment in the sales cycle. ## Responsibilities - Multi-Channel ABM Content: Design and write assets for each funnel stage and distribution channel — personalized ads, high-value email sequences, Business Cases, and technical Lead Magnets. - ICP & Sales Cycle Segmentation: Create message variations based on role within the account (Founder, CFO, Legal) and prospect maturity (Awareness, Consideration, Decision). - Community & Events Channel: Lead the narrative for our webinars and events. Turn insights captured in these spaces into hyper-personalized follow-up content that moves accounts toward close. - Partnerships Channel: Collaborate with our partners to create co-marketing assets that reinforce Lazo's authority with their target audiences. - Authority Newsletter: Own the newsletter as a strategic nurture channel for high-value prospects within our ABM strategy. - AI-First & Agility: Actively use AI for account and competitor research, accelerating content creation and optimizing internal processes for faster execution. ## Requirements - **ABM Strategic Thinking**: You understand that content is fuel to influence specific accounts — not a vanity metric. - **B2B Funnel Strategist**: Ability to create content across the full sales cycle, with a sharp focus on conversion and business case. - **Multi-Channel Execution**: You know how to adapt a single strategic concept to work in a PPC ad, a direct email, a live event, or a co-branded partner piece. - **ICP Obsession**: Ability to identify and personalize messaging around the specific pain points of different stakeholders within an account. - **AI-First & Agile**: You use AI for research and to eliminate repetitive tasks — gaining operational speed, not replacing thinking. - **Advanced English**: Mandatory. High-level writing for the US startup and VC ecosystem. ## Nice to Have - Prior experience at B2B SaaS, Fintech, or Legaltech startups. - Experience in Content roles with a direct focus on Revenue / Demand Generation.