🚀 Content Strategist (Account Based Marketing & AI-First)
Core
Own the narrative and build content architecture for Account-Based Marketing (ABM) to penetrate, educate, and close target accounts.
Role type
Senior Content Strategist (ABM & AI-First)
Builds
Personalized ads, email sequences, business cases, technical lead magnets, webinar content, co-marketing assets, and authority newsletters.
Domain
B2B SaaS, Fintech, Legaltech
Deliverable
product features
Required skills
ABM strategic thinking, B2B funnel strategy, multi-channel execution, ICP segmentation, AI-driven research and content creation, advanced English writing
Preferred skills
B2B SaaS/Fintech/Legaltech startup experience, Revenue/Demand Generation focus
Technologies
AI tools for research and content optimization
Responsibilities
Design and write assets for each funnel stage and distribution channel; Create message variations based on role and prospect maturity; Lead narrative for webinars and events; Collaborate with partners on co-marketing assets; Own the authority newsletter as a nurture channel; Use AI for account research and process optimization