Product Manager

## About the Role We're looking for a Product Manager who comes from a B2B SaaS background and knows what it takes to build a high-performing product from scratch — not just maintain one. Someone who has lived through the messy, zero-to-one phase of building product where there's no playbook, no established process, and you have to figure out what to build, why it matters, and how to ship it — all at the same time. You should be the kind of PM who can look at a complex enterprise workflow, understand why it breaks, sketch a better version, and rally the team to ship it. You should also be someone who communicates exceptionally well — whether that's writing a crisp product spec, leading a cross-functional alignment meeting, presenting a roadmap to the founders, or getting on a call with an enterprise buyer and asking the right questions to uncover what they actually need. At Samaaro, you'll own product across a platform that spans audience intelligence, campaign automation, registration workflows, QR check-in, lead capture, CRM integrations, and analytics dashboards. You'll work directly with the founders, engineering, design, customer success, and sales. You'll talk to enterprise marketing teams regularly. You'll see your decisions go live fast. This role is for someone who is deeply self-motivated — someone who doesn't wait for direction but actively seeks out problems, uses every tool at their disposal (including AI), and moves from insight to mockup to spec without needing someone to hold their hand through each step. If you want to build a category-defining product in a high-trust, high-velocity environment — and you're the kind of person who'd prototype a new feature in Figma or with an AI tool before the standup is over — this is the role. ## What You'll Own ### Product Discovery & Customer Intelligence - Develop a deep understanding of Samaaro's ICP: marketing leaders, field marketers, demand gen teams, and event operations managers at mid-market and enterprise companies running 6+ events per year. - Speak with customers and prospects regularly to uncover real pain points — not surface-level feature requests, but the workflow friction that slows them down. - Conduct structured competitor and market research across event tech, marketing automation, and CRM ecosystems. - Translate insights into clear product direction that strengthens product–market fit and expands our category lead. ### Thinking, Designing & Prototyping - Take ownership of the product thinking process end-to-end: from identifying the problem to sketching solutions to producing functional mockups. - Use AI tools (ChatGPT, Claude, Figma AI, v0, or similar) to rapidly brainstorm concepts, generate UI mockups, draft copy, and stress-test ideas — before involving the full design and engineering team. - Create low-fidelity and mid-fidelity wireframes and flows that communicate intent clearly enough to kick off engineering conversations. - Collaborate with design for high-fidelity polish, but be capable of moving from zero to tangible artifact on your own. ### Problem Structuring & Requirements - Break large, ambiguous enterprise problems into structured, actionable work — across modules like registration, campaigns, check-in, lead capture, CRM sync, and reporting. - Write clear functional flows, user stories, acceptance criteria, and edge-case documentation. - Work with design to ensure every experience is simple, intuitive, and built for enterprise users who don't have time to figure things out. - Use data — product analytics, customer feedback patterns, funnel metrics — to justify decisions, not assumptions. ### Execution & Delivery - Work closely with engineering to refine tickets, unblock decisions, and maintain shipping momentum. - Review builds, test flows end-to-end, and participate actively in QA before releases. - Own release notes, internal documentation, and feature communication to GTM teams. - Maintain tight alignment with customer success and sales so product decisions reflect what's happening in the field. ### Product Performance & Continuous Improvement - Track product metrics — adoption, engagement, drop-off, NPS — and use them to identify gaps and opportunities. - Identify friction points across the platform and propose improvements that move the needle on retention and expansion. - Align product decisions with ICP needs, PMF direction, and the company's broader event marketing category vision. ## What We're Looking For ### Must-haves: - 2–5 years of product management experience in B2B SaaS — this is non-negotiable. You understand SaaS business models, enterprise buyer journeys, multi-stakeholder deals, and the rhythm of building product that serves paying business customers. - Demonstrated experience building product from scratch or near-scratch — you've been in environments where you had to define the problem, shape the solution, set up processes, and ship without relying on an established playbook. You know what zero-to-one feels like. - Exceptional communication skills — both written and verbal. You can write a spec that engineers don't need to ask questions about, run a meeting that ends with decisions not confusion, present confidently to founders and leadership, and hold your own in conversations with enterprise customers. Communication is not a checkbox for this rol