Senior Web Marketing Manager
Core
Own web experience strategy and performance end-to-end for a B2B SaaS company, acting as the connective tissue between marketing goals and execution.
Role type
Senior Web Marketing Manager (Strategy & Optimization)
Builds
Optimized web experiences, conversion paths, and search visibility for distinct buyer personas across the B2B buying journey.
Domain
B2B SaaS / Cybersecurity
Deliverable
product features
Required skills
Web experience strategy, Conversion rate optimization (CRO), Search visibility (SEO/AEO/GEO), Cross-functional leadership, Data-driven decision making, Web analytics (GA4), Technical requirements translation
Preferred skills
ABM motions, Marketing attribution, Selling to technical/security audiences
Technologies
CMS platforms, A/B testing tools, Semrush, Ahrefs, Screaming Frog, GA4
Responsibilities
Define web structure and journey logic mapping to buyer personas; Run continuous testing and optimization programs (A/B and multivariate); Own search visibility across traditional and AI-driven discovery; Develop strategy and briefs for internal dev and design teams; Partner with Product, Marketing, and Sales to align web experience with pipeline goals; Define KPIs and report on web performance tied to revenue.
Seniority
Senior, strategic ownership