Digital Marketing Manager
Core
Managing multimillion-dollar digital acquisition campaigns via search, social, display, and video marketing to drive user growth.
Role type
Senior Digital Marketing Manager (SEM/SEO)
Builds
Online acquisition paths and paid media campaigns
Domain
Digital Marketing / Search Engine Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PPC campaign management, SEM/SEO strategy, programmatic/RTB buying, budget management ($13M+), team supervision, A/B and multivariate testing, web data analysis, marketing automation, CRM management, landing page optimization, ad network management
Preferred skills
Experience with small business services marketing, AI tool usage for research and reporting
Technologies
Google Ads, Bing Ads, SEM Rush, SpyFu, Google Analytics, Optimizely, HubSpot, Salesforce
Responsibilities
Manage PPC, retargeting, and video campaigns; build online acquisition paths; optimize SEM for ROAS; lead SEO strategy; manage external agencies; track and report metrics; forecast spend and acquisition activity; monitor tracking and conversion goals.
Seniority
Senior, hands-on IC with management responsibilities