B2b Marketing Demand Generation B2b Gtm

## About the role Tortoise is building India's first device leasing benefit ecosystem — helping employees save up to 40% on their next smartphone or gadget, and all of this with minimal effort from people leaders. We believe employees deserve only the best benefits : ones that are easy, rewarding, and impactful for overall satisfaction and retention. That's why leading organisations like Deloitte, Paytm, Indus Towers, and others trust us as their benefits partner. We're backed by top-tier investors including Vertex Ventures, Better Capital, Kunal Shah (CRED), Sri Harsha Majety (Swiggy), Prajit Nanu (NIUM), and several other visionary leaders. 👉 Learn more at www.tortoise.pro ## Responsibilities - Run and optimise LinkedIn paid campaigns targeting HR leaders - Build and execute cold email outreach sequences - Identify and manage participation in relevant events and conferences - Own lead pipeline generation and tracking - Write short-form LinkedIn content - Track and report weekly on pipeline and campaign performance ## Must Haves - Hands-on experience with LinkedIn Campaign Manager - Experience with cold email tools (Apollo, Lemlist, etc.) - Basic copywriting and campaign execution skills - Strong CRM hygiene and pipeline management - 1–3 years in B2B marketing or demand generation ## Good to Have - Experience in HRTech, SaaS, or B2B startups - Exposure to marketing analytics and attribution - Event marketing experience ## Success Metrics (90 Days) - Consistent pipeline generation from paid + outbound channels - Improved CPL and campaign efficiency - Active and clean lead pipeline - Measurable contribution to sales-qualified leads